A Heavily Caffeinated Social Experiment
Posted by bret
6/7/2013 UPDATE: This is the original post in the “Bret Sent Me” experiment. Links to all entries in the series are available at the bottom of this post.
Seattle’s Best Coffee just opened up in Burleson (and 9 other locations in DFW). To get the word out, they’re giving away FREE brewed coffee all week. Since coffee is the main office supply we go through in the Missional Monks headquarters, I’m pretty stoked about that.
I’d like to encourage everyone to go by once a day or so this week, get a free coffee and leave a big tip – whatever you can afford. If you normally get a cup of coffee everyday anyway, this shouldn’t be a problem. If you don’t want to drink up all their free coffee, feel free to buy a latte or whatever – but leave a good tip! If you don’t like coffee, try something else…or don’t even get anything – just tell them Bret sent you, drop a dollar in the tip jar and drive away!
HERE’S THE SOCIAL EXPERIMENT PART: When you go by, tell them, “Bret sent me.” They won’t have any idea what you’re talking about, but insist it means something (without explaining).
Spread the word. Tell your friends, put it on Facebook and twitter. Inundate them with business, give them strange looks when they don’t know who “Bret” is.
This weekend I’m going to go in and say, “Hi. I’m Bret.” If they recognize my name, we’ll have a pretty cool announcement and special treat here on the site later next week – the social experiment part will become clear and you will have played an integral role in making it happen. If they’ve never heard of Bret…well, there will still be a pretty cool announcement, but the special treat will be considerably less awesome. The power is in your hands.
Leave me a message on fb, or a comment here on the blog telling me that you participated in the “Bret Sent Me” Challenge – we’ll be sure to give you a shout out in our big reveal next week.
Are you not one of the billions of lucky people who live in Burleson? Feel free to drop a “Bret sent me” message on the Seattle’s Best Facebook page – but DON’T TAG ME…it’ll spoil the fun if they actually know the person that we seem to think they should know. And remember to specifically mention the Burleson store – it doesn’t have its own page.
Be sure to subscribe to missionalmonks.com, follow us on twitter @missionalmonks and like our facebook page /missionalmonks in order to stay up to date on the latest developments in our little social experiment.
New things are coming. You can be part of kicking them off.
UPDATE: This experiment was a powerful reminder of the potential for simple change. Now that it is concluded, we’re providing links to all of the Bret Sent Me experiment posts here. Feel free to explore, and perhaps imagine…what is the “Tip Your Barrista” opportunity in your neighborhood? If you need help launching an experiment of your own, or want to connect more intentionally with your neighborhood, just leave a comment on the blog or message us on facebook. We’d love to help!
Post #2 – The “Bret Sent Me” Experiment Continues
Post #3 – Final Day of the Experiment
Post #4 – What Was The Experiment About?
Post #5 – Just Some Dude From the Neighborhood
Post #6 – Meet the New Missional Monk (with experiment conclusion video)